Creating a personalised user experience is increasingly important when trying to maintain an engaged and loyal audience. More important still is data security and transparency in order to maintain user trust.
Full service build
This full re-build of the signup and login system required a broad range of skills including building a custom REST API, integrating with Salesforce and an IDAM platform and integrating reporting and audit trail logging.
Creating a beautiful and engaging user experience is the first step to enticing users to sign up. Ensuring they have an easy route to update their preferences and unsubscribe is also really important.
We tested several designs and user flows which we continue to tweak with A/B tests to ensure maximum conversion.
This was all accomplished alongside the introduction of the GDPR which meant especially strict adherence to legal processes.