US outdoors giant Gerber have a launched their new brand site, centred around their “Hello Trouble” campaign which sees their ambassadors tour the country spreading the message of Gerber Gear. Their trip is being tracked by a live tweet map powered by Tweetedtrips.com, a site I built and run independently.
Their site features some stunning design and a really nice implementation of infinite scrolling. It’s the kind of site that is designed to be played with, it’s very usable, intuitive and begs to be explored.