Gerber uses

Tweeted Trips on on Gerber Gear

US outdoors giant Gerber have a launched their new brand site, centred around their “Hello Trouble” campaign which sees their ambassadors tour the country spreading the message of Gerber Gear. Their trip is being tracked by a live tweet map powered by, a site I built and run independently.

Their site features some stunning design and a really nice implementation of infinite scrolling. It’s the kind of site that is designed to be played with, it’s very usable, intuitive and begs to be explored.

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